Location-based services make use of real-time geodata from a smartphone to deliver information, entertainment, and security.
Consumers can “check-in” at restaurants, coffee shops, businesses, concerts, and other locations using some services.
People who check in are frequently businesses with prizes, coupons, or discounts. Among the most widely used services are Google Maps, Foursquare, GetGlue, Yelp, and Facebook Places.
If a person has agreed to it, location-based services use the GPS technology in their smartphone to track their location.
After a smartphone user opts-in, the service can pinpoint their address down to a street address without requiring manual data entry.
Any technology that functions by using real-time location tracking.” This means that the system keeps track of the user’s physical position.
This data is to provide services functions. The technology is mostly mobile devices, although it can also be used with that can offer a location, such as computers.
A mobile device’s internal mechanisms can offer location information in a variety of ways. GPS, RFID, Wi-Fi, and cellular are some of the most common.
The next part will go over each of these in further detail, although they all work on the same basic principles.
To function, a mobile device interacts with other devices and hubs. Satellites, routers, towers, or anything else can all be used to communicate.
The location of the mobile device can be triangulated because it pings off of connection hubs. GPS
The Global Positioning System (GPS) is a constellation of satellites that exists purely to aid in the discovery of objects all over the world. Pinging the satellites can be done by a device that has a GPS receiver (which includes most smartphones).
This will allow it to communicate with at least four satellites, which will be able to compare signal delays and determine the source of the signal.
This starts your phone to determine your location and deliver turn-by-turn directions.
Wi-Fi
Different than other approaches, Wi-Fi location tracking is a little different. A device usually connects to just one Wi-Fi network at a time.
Triangulation is no longer. Instead of using GPS, IP addresses are to track where people are. The network has a physical IP address, which informs the rest of the internet about its location.
This is required in order to data through the internet infrastructure with precision. When you join a Wi-Fi network, your phone connects to the physical IP address. This lets location services know where you are right now.
Cellular
The same principles apply to cellular as they do to GPS tracking. Your gadget, on the other hand, connects to cellular towers rather than satellites.
In most cases, you’ll be a range of at least two towers, which will allow the system to utilize to locate you.
QR codes are unique codes that can be used to identify
In theory, QR tracking Wi-Fi. A dynamic QR code records information about the scan when it is scanned.
The physical location of the QR code can be once it is created. Any time the code is scanned, the location can be labeled.
RFID
RFID tracking is a hybrid of these techniques. The location of the RFID scanner is usually fixed. The scanner’s position can be determined by pinging other networks.
When the RFID scanner is turned on, it records access and can tag its location. This can be used to figure out where the scanner is being accessed from. Companies have devised a number of methods for utilizing the location of a job.
Proximity marketing is a type of marketing that is based on how close you are to something. Local businesses can only target people in their immediate vicinity with their adverts.
Mobile marketing that is based on location targets clients in that city who are more y to act on the information.
Information about travel. An LBS can send real-time information to a smartphone, such as traffic updates or weather forecasts, allowing the user to plan ahead of time.
Assistance on the road Many roadside help businesses have an app that allows them to track your location without you having to provide directions in the event of a flat tire or an accident.
Management of a mobile workforce An LBS allows employees to check-in at a location using their mobile device for logistics-dependent organizations that employ n the field or at several locations.
Defending against fraud. By tying a customer’s location via smart mobile to a credit card transaction, an LBS adds another layer of protection.
You can highlight transactions done across multiple places in a short period of time by tying the location of the smartphone to a credit card.
Related: How to Use Social Media for Customer Service
