10 SWOT Analysis Tools for Small Businesses

10 SWOT Analysis Tools for Small Businesses

When constructing your own SWOT analysis, you’ll use SWOT analysis tools as a help.

There are various tools with which to settle on. Templates and inquiries to get you started are available with a wide range of options.

Strategic planning and a radical examination of present strengths, weaknesses, opportunities, and threats are required for a SWOT analysis.

When conducting your analysis, though, it’s often impossible to “wing it.” You’ll feel more focused on your ultimate goal and arranged together with your strategic plan if you employ tools and templates.

Here’s everything you would like to understand about conducting a SWOT analysis, including 10 tools to assist you.

What exactly is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)?

SWOT analysis may be a strategy for growing your company and aligning it with its bottom line. The analysis is split into four sections:

Strengths: what your organization excels at, distinguishing characteristics, internal resources, and tangible assets.

Weaknesses: places where your firm falls short, areas where it must improve, and things that your competitors do better.

Opportunities include emerging needs for your products/services, and also press/media attention.

Competitors, bad press, and a changing environment/customer attitudes are all threats.

Conducting a SWOT analysis forces you to think about your business or career critically. You’ll better understand why your firm is expanding and what problems lie ahead by examining strengths, weaknesses, opportunities, and threats.

The key to getting the most out of this activity is critical thinking — you want to correctly and honestly examine yourself and your organization so as to develop an efficient strategy. to make sure you’re concentrating on the right things.

A variety of free and commercial SWOT analysis tools are available. The value of the paid options ranges from $5 to $100. Determine the goal of your SWOT analysis.

What are you hoping to realize by performing a SWOT analysis? Perhaps you’re debating whether to launch a replacement product or service or perhaps you would like to enhance your market’s competitiveness.

Your goal will determine how you proceed with your studies and which areas you pay the most attention to.

  1. Determine your advantages, disadvantages, opportunities, and threats.


Based on the definition above, determine your strengths, weaknesses, opportunities, and threats. You should ask yourself specific questions.

Make your responses as specific as possible. When trying to find chances, for instance, ask yourself, “What does my company do well?” “Do we have a robust leadership team?”

“Can you tell me about a number of our unique tangible assets?” Your results are going to be influenced by your responses.

  1. Make use of a search tool.


Select an analytical tool to help you do all of your SWOT analysis and precisely measure each of the four components. Most offer question prompts or inquiries to help you focus on more specific goals/objectives and direct your thinking.

They also assist you in categorizing each part and formulating concrete objectives.

  1. Evaluate your results critically.


Once you’ve created your chart, mix data from many categories and consider how you would possibly use what you’ve learned. You can, for instance, precisely plan the way to overcome challenges in a lively manner by watching your strengths and dangers. Grapholite (number 5)


This program is great for creating SWOT analysis diagrams on Android or Windows 10 devices. Grapholite is primarily a flow-charting program, but it includes all of the required features and capabilities for creating a SWOT analysis diagram.

This tool is also versatile, allowing you to get SWOT diagrams that are not as rigid as classic structures like Venn diagrams. Drawing tools, drag-and-drop functionality, online and offline modes, and export choices are all available in Grapholite.

For iOS users, it’s accessible free of charge within the app store.

The price is $39.99 in the Windows Store. (Note: A Team or Business license includes the Windows Store app.) For $99.99, you’ll have a web and desktop version.

  1. SWOT Analysis Generator on WikiWealth


WikiWealth’s SWOT Analysis Generator includes pre-filled SWOT sections to help you get started with your analysis.

‘ll choose between pre-listed strengths, weaknesses, opportunities, or threats, but otherwise, you can add your own company-specific thoughts after you’ve examined what’s on the list.

This is a superb resource for business owners who are unsure of where to start with their SWOT analysis. Each SWOT statement has evidence, and you’ll make comments in every area.

Different items are often prioritized by business owners and their teams by upvoting or downvoting them.

If your company still requires additional resources, there are over 4,000 SWOT studies from other businesses that you can simply use as models or maybe work with them.

Free of charge

SWOT Analysis Generator by Ivory Research


The SWOT Analysis Generator from Ivory Research guides you through the method of constructing your report. Ivory, like WikiWealth’s version, allows users to settle on from a pre-selected list of strengths, weaknesses, opportunities, and dangers.

These products should, in theory, assist you in coming up with additional business-related ideas.

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