What is the segmentation of the population?
Two terms are composed of demographic segmentation. The word demography comes from the Greek term ‘demos,’ which suggests people, and ‘graphy,’ which suggests ‘study’ in the English term. Combining these two words means “people study.”
However, the utilization of the word is slightly different in marketing research. Marketing identifies individuals that structure a selected marketplace for a demographic product or service.
To conduct market research, it is necessary to first understand the demographics.
Definition of demographic segments
Demographic segmentation is defined as a market segmentation process supported by the support of age, gender, income, etc. factors. This segmentation helps firms to exactly understand consumer behavior to reinforce their performance.
In research, demographic factors like age, sex, gender, religion, and education are essential. Companies have got to get on board, so far, with this changing market, whether it’s to launch a replacement product, introduce improvements or implement new services.
Therefore, it’s vital to research how population segmentation is conducive to changes in products or services. This feature allows companies to stay ahead and improve the performance of their competition.
LIBRE FREE MAY INSUMMORY HOME RESEARCH MARKET RESEARCH MARKETS of demographics: significance, direction, template, and benefits
Segmentation of the population
In this article, we will help you better understand demographic segmentation. as to understand the way to execute this research approach, you’ll learn more about its definition, application, advantages, drawbacks, and other necessary details.
What is the segmentation of the population?
Two terms are composed of demographic segmentation. The word demography comes from the Greek term ‘demos,’ which suggests people, and ‘graphy,’ which suggests ‘study’ in the English term. Combining these two words means “people study.”
However, the utilization of the word is slightly different in marketing research.
Marketing identifies individuals that structure a selected marketplace for a demographic product or service. To conduct market research, it is necessary to first understand the demographics.
Definition of demographic segments
Demographic segmentation is defined as a market segmentation process supported by the support of age, gender, income, etc. factors. This segmentation helps firms to exactly understand consumer behavior to reinforce their performance.
In research, demographic factors like age, sex, gender, religion, and education are essential.
Companies have got to get on board, so far, with this changing market, whether it’s to launch a replacement product, introduce improvements or implement new services.
Therefore, it’s vital to research how population segmentation is conducive to changes in products or services.
This feature allows companies to stay ahead and improve the performance of their competition.
Segmentation of the market kinds
Demographic segmentation types
Geographical segmentation is one of the kinds of segmentation closely associated with demographic segmentation.
There are various variables in demographic segmentation:
- Age-based demographic segmentation: age is one of the key population segment variables. A generation may be a group of individuals born at the same age and who was born with equivalent, very geographically segmented experiences.
Baby boomers, for instance, were born from 1946 to 1964. People born during this generation have some similar features and processes of thought. People in the X generation were born between 1965 and 1981.
As a result, if your marketing research focuses on an equivalent strategic strategy for baby boomers and generation X and asks equivalent questions, the results may be ambiguous, as there is a significant difference in how these two generations think and act.
- Gender-based demographic segmentation: Men and women have different perspectives on how the market works. Market researchers themselves are also extremely clear about the difference in the thinking of both groups, making gender-specific products for this reason.
There are sexual criteria for perfumes, clothes, shoes, and even cars, which the merchandise producers understand and use.
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